
Who is The Barefoot CEO © and why is she so passionate
about helping you create your Next Chapter…
I’ve been known as The Barefoot CEO © for almost three decades. That’s what happens when you show up to your office prepared for a big meeting – but without any shoes! (True story!)
Most businesses and brand strategists have never actually built a company. I have built multimillion-dollar businesses from my kitchen table. I’ve helped scale and grow hundreds of small, women-owned companies, so I know what it takes to turn an idea into reality. I’m passionate about helping you see the potential in the new life you are creating.
I moved to the Netherlands with my little dog Willow. I like to say I may be The Barefoot CEO ©, but my doodle is the boss. Moving internationally again in my fifties gave me an even greater appreciation for what it means to start over, reinvent yourself, and create a new chapter.
I understand that for many, relocating and starting a business means scrambling to meet a visa requirement, not fulfilling a life-long entrepreneurial dream. I am here to bridge that gap. My expertise and career spans business development, merchandising, and creative direction – with a focus on creating resonant brands and innovative marketing concepts – to empower women who are starting, rebranding, or growing a company.
I’ve built houses and companies from the ground up. I’ve written best-selling books. I’ve worked with Fortune 100 companies giving keynote presentations and workshops. That’s the expertise, passion, and strategy I bring to you.
Can’t wait to connect and get started!

Lisa A. Hammond
The Barefoot CEO ©
